See http://ezinearticles.com/?Bhutan-Travel-Experience-and-the-Asian-Switzerland&id=6277040
This article compares Bhutan to Switzerland, in that both they say are exemplary in the world. Their contribution is that they are both small and both have left a mark on the world that is unparalleled by scale, in the history of humanity.
“From Swiss watches to Swiss cheese and from the Swiss Alps to the breath-taking beauty of Swiss lakes, no other country the same size has made its mark on cultures. With one exception though-Bhutan. This is at least true though for those adventure-seeking globe trotters who have experienced Bhutan travel first hand not by watching a stunning National Geographic special on Bhutan treks, Bhutan holidays or Bhutan vacations but by stepping on Bhutanese soil by traveling to Bhutan as a guest of the monarchy since every tourist is a revered guest”. Karma Tsherings